What is FordStore - Birchwood Ford

FordStore Explained

Visit our new FordStore in Hastings, East Sussex

Our fully renovated showroom in Hastings has been made in to a flagship store, referred to as FordStore. A FordStore is the most cutting edge Ford dealership that only a select number of retailers have that incorporates a wide range of technology and facilities to provide a truly immersive and engaging experience. With all new fittings and service bays, our new FordStore provides a modern and stylish environment for visitors to explore our range of products and services. Whether you're looking to buy a new car, a used car or any commercial vehicles or service your vehicle, our FordStore is a comfortable and informative setting in which to complete your journey.

Discover FordStore

Inside of our new FordStore you'll have access to a huge array of helpful and informative information which a variety of tools and devices available to enhance your experience. Computers and tablets are provided for customers to use when learning more about the Ford range of products and services. Inside of our dedicated learning area, these facilities can be used to view more information about all of the new cars and vans in the Ford range. You can also view our website to search our selection of quality approved used cars for sale or check out the latest offers we have available. Ford vehicles are equipped with plenty of innovative technology so you understand these features and how they operate too.

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Engage with different FordStore Zones

To make it easier to discover each of our products and services, throughout our FordStore you will find a variety of dedicated “Zones" which focus on a particular topic with additional information available. These zones include the ST zone which provides more information on our sports cars like the Fiesta ST and Focus ST. The SUV zone is aimed at our larger multi-purpose vehicles which as the Ford Kuga and Ford Edge. We also have a Welcome zone and a Relax zone which, as the names would suggest, are designed to help to you get better acquainted with our FordStore and to also take a break should you wish to.

Ford Performance and the only place to buy Mustang & Focus RS

One of the key features of FordStore is that you can only view and buy the all new Ford Mustang and Ford Focus RS from these exclusive flagship stores. Our FordStore is home to the new Ford Performance vehicles, which you can discover more about using the variety of technology available inside to customers. Future Ford Performance vehicles will also only be available from FordStores such as the new Ford GT. Each of these vehicles are truly remarkable to see in person, so visiting our FordStore really is an exciting experience. In addition to the Ford Performance aspects, our dedicated ST Zone will allow you to view and learn more about the numerous sports cars on offer such as the Fiesta ST and Focus ST. You can test drive these cars as usual with our helpful team on hand to answer any questions you might have.

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Premium Quality with Ford Vignale

The highest quality Ford vehicles ever made have been launched, known as Vignale. This new premium trim level will only be available on a select few vehicles within the Ford range, delivering exquisite materials and expert craftsmanship for the most luxurious ownership experience. The first Vignale vehicle will be the Ford Mondeo Vignale but other models like the Ford S-MAX Vignale and Ford Kuga and Ford Edge Vignale will also be located in our FordStore. Vignale can now be purchased from any one of our Birchwood Ford branches, but unlike normal dealerships our FordStore has a dedicated Vignale VIP area, which gives customers plenty of seating and space to relax and fully enjoy the Vignale experience. Other exclusive features include a Vignale relationship manager and access to the Vignale App.

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