Kia received a number of awards in 2015 for its cars. Among the awards bestowed upon Kia this year are:
This final award was the second successive year that Kia has won an award in recognition of using real people’s views and opinions to market their cars.
Their Re-View Mirror campaign on YouTube recognised the role of mums in making decisions when buying new family cars, flipping the perceived wisdom and macho image of the car industry on its head. The campaign featured the flexible and spacious seven-seater Kia Carens, named Best MPV at the 2013 Scottish Car of the Year Awards.
Elsewhere, the Cee’d was named Best Used Car by Carbuyer. Editor Stuart Milne explains why: “The Kia Cee'd is more than a match for the most upmarket of brands in terms of quality, but it's the reassuring seven-year warranty that really sets it apart. The warranty, coupled with Kia's reputation for reliability, makes it a brilliant and worry-free used car choice.”
Carbuyer’s judging approach differs from some notable others in that it prioritises the ownership factors that matter most: practicality, reliability, running costs, style and equipment. The Cee’d came out on top with a remarkable score of 4.6/5 in the road test.
Contact Birchwood Kia in Eastbourne or Washington (West Sussex) to learn more about Kia’s celebrated range, including the Carens and cee’d.