Overview
Birchwood Group is a forward-looking company with retail stores, workshops and facilities based across the south coast of Sussex and Hampshire.
We are seeking a creative and results-driven Social Media Executive to manage the company's social media presence, enhance online reputation, and drive audience engagement across all digital channels. The role will be responsible for developing engaging content, managing paid social campaigns, supporting events promotion, monitoring customer feedback, and reporting on digital marketing performance.
The successful candidate will have a strong understanding of social media platforms, analytics, community management, and lead generation, with the ability to use data-driven insights to improve campaign performance and brand visibility.
Your duties will include but are not limited to the following:
Social Media Management
- Manage and maintain all company social media channels, ensuring content is engaging, relevant, and aligned with brand guidelines.
- Create, schedule, and publish content across platforms including Facebook, Instagram, LinkedIn, TikTok, X, and YouTube.
- Develop and implement social media content calendars to support marketing campaigns and business objectives.
- Monitor social media trends and identify opportunities to increase reach and engagement.
Community Engagement
- Build and engage with online communities across social media platforms.
- Respond to comments, direct messages, and customer enquiries in a timely and professional manner.
- Encourage user-generated content and develop initiatives to increase audience interaction and brand advocacy.
- Escalate customer concerns or feedback to the relevant departments where necessary.
Google Reviews & Reputation Management
- Monitor and manage Google Reviews and other online review platforms.
- Respond appropriately to customer reviews, both positive and negative, in line with company guidelines.
- Work closely with dealerships and relevant teams to improve customer satisfaction and online ratings.
- Track and report on review performance, sentiment, and reputation management activities.
- Identify trends in customer feedback and recommend improvements to the customer experience.
Paid Social Campaign Management
- Plan, execute, and optimise paid social media campaigns across relevant social platforms.
- Manage campaign budgets and monitor performance against agreed objectives.
- Conduct audience targeting, A/B testing, and campaign optimisation to maximise return on investment.
- Work closely with the wider marketing team to ensure campaign messaging aligns with overall marketing activity.
Event Promotion & Support
- Support the promotion of company events, dealership activities, product launches, and campaigns through social media channels.
- Create pre-event, live-event, and post-event content to maximise engagement and attendance.
- Capture and share event content including photography, video, and customer stories where appropriate.
- Coordinate with internal stakeholders to ensure successful event communications.
Reporting & Analytics
- Monitor and report on social media performance, lead generation activity, and campaign effectiveness.
- Produce regular reports using Google Analytics 4 (GA4) and social media analytics platforms.
- Track website traffic, lead sources, conversions, engagement rates, and campaign performance.
- Provide insights and recommendations to improve future marketing activities and conversion rates.
- Analyse customer engagement data to identify opportunities for growth and optimisation.
Knowledge, Skills and Experience Required:
Essential
- Experience managing social media channels for a business or brand.
- Strong understanding of social media platforms, best practices, and community management.
- Experience managing paid social advertising campaigns.
- Knowledge of Google Analytics 4 (GA4) and digital performance reporting.
- Excellent copywriting and communication skills.
- Strong analytical skills with the ability to interpret data and produce actionable insights.
- Ability to manage multiple projects and deadlines effectively.
- Full Uk Driving licence
Desirable
- Experience within automotive, retail, or customer-focused industries.
- Knowledge of Meta Business Suite, LinkedIn Campaign Manager, and other paid social platforms.
- Photography, videography, or basic graphic design skills.
- Experience using social media management and listening tools.
- Understanding of SEO and broader digital marketing principles.
Working Hours: 37.5 hours, Monday to Friday – 09:00 to 17:30
Salary: £28,000-£33,000 dependent on experience
Holiday: 22 days + bank holidays
Benefits: Health cash plan, Employee Assistance Programme, company pension, subsidised vehicle purchase and aftersales scheme (upon completion of probation)
We are an Equal Opportunities Employer
Due to the high volume of applications we receive, unfortunately, we are unable to contact each applicant individually regarding the status of their application. If you do not hear from us within 2 weeks, please assume you were unsuccessful on this occasion.
