About Birchwood Group

New and Used Car Dealers in Sussex

Here at Birchwood Group, it's our passion to ensure that each and every customer benefits from the choice, value for money, and peace of mind that makes buying a new car such an enjoyable experience.

We're proud to represent a host of leading franchises in the automotive sector, including Ford, Kia, Kia PVB, MG, OMODA, and JAECOO across East and West Sussex. Whether it's a new or used car you're looking for, we have the financial packages available to help fund your purchase. What's more, each used car available from our Eastbourne, Hastings, Washington and Chichester showrooms is backed by a comprehensive warranty, meaning you can head off the forecourt safe in the knowledge that you've secured a fantastic deal.

We can even provide you with leading aftersales care at a price that is more than competitive. Our servicing functions include the provision of genuine parts and accessories, as well as free-of-charge accident management services.

Every member of our staff is fully trained to be a specialist in their discipline, with manufacturer-trained technicians delivering first-class aftersales care, and our sales team offering a friendly, warm welcome. For an outstanding experience, visit our friendly experts at any Birchwood Group dealership today.

At Birchwood Group, we really do believe that our customers are the most important part of our business.


Birchwood Diversity & Inclusion Commitment

At Birchwood Group we are committed to fostering a workplace where every individual is treated fairly, with dignity and respect. We believe in creating an environment where colleagues feel empowered to bring their whole selves to work. We operate a zero-tolerance approach to any behaviour that undermines this principle.

We are dedicated to continuous education—helping managers and team members understand, appreciate, and embrace the differences that make each of us unique. Our goal is to build a culture of care, support, and mutual respect across the organisation.

To drive this commitment forward, we run a range of initiatives that work together to promote inclusion and belonging.

Driving Our Diversity & Inclusion Strategy

To support our strategy, we have a dedicated DEI Manager - Candice Beckingham.

Every colleague at Birchwood Group has completed our Driving Inclusion education programme, delivered at our Induction Academy. This programme led by our DEI Manager, plays a vital role in creating a safe and inclusive workplace.

Topics covered in the Driving Inclusion programme include:

  • The value and impact of diversity and inclusion.
  • Recognising and understanding microaggressions.
  • Exploring the effects of assumptions and unconscious bias.
  • Differentiating between diversity and inclusion.
  • Building confidence in inclusive behaviours and cultural competence.
  • Our Network Groups

    At Birchwood Group, we believe in the value of individuality and fostering an environment where every voice is heard and respected. Our commitment to inclusion and diversity is reflected in the range of network groups we’ve established to support our colleagues.

    Take a closer look at some of our key network groups below and discover how they empower our team members to share their perspectives, celebrate their unique identities, and drive meaningful change together. Whether you join Birchwood Group as a permanent team member or a contractor, you’ll find an inclusive and supportive workplace where diversity is valued. We are committed to equal opportunities and do not discriminate on the basis of gender, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, disability, religion or belief, or age. Our goal is to build teams that reflect the rich diversity of the communities and cultures in which we operate.

    Eastbourne College
    East National
    Fontwell Park
    St Andrews
    St Wilfreds Hospice

    Looking for a Change?

    If you are looking for that next move up the automotive career ladder or looking to make a start in the industry, there's never been a better time to consider a move to the Birchwood Group.

    We are investing for the future and we need passionate, commited people to help deliver an exceptional customer experience. Why not send us your CV or send us your contact details for an informal discussion. Join the market leaders and get your career moving.


    View Our Vacancies