This policy supports our aims that whatever personal data we collect via whatever format, we comply at all times with relevant Data Protection Legislation. You can contact our Data Controller at Birchwood Group, Lottbridge Drove, Eastbourne East Sussex BN23 6PX or via email to email@example.com
We obtain personal data in the following ways:
How we use your data
Birchwood uses your personal data:
- to provide goods and services to you;
- to make a tailored website available to you;
- to manage any registered account(s) that you hold with us;
- to verify your identity;
- for crime and fraud prevention, detection and related purposes;
- with your agreement, to contact you about promotional offers and products which we think may interest you;
- for market research purposes - to better understand your needs;
- to enable Birchwood to manage customer service interactions with you; and
- where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).
How we store and protect your data
We take all reasonable steps to protect and store your personal data:
In order to make our services available to you we may be required to share your personal data with selected service partners. These may include:
- to comply with our legal obligations;
- to exercise our legal rights (for example in court cases);
- for the prevention, detection, investigation of crime or prosecution of offenders; and
- for the protection of our employees and customers.
Aside from our service providers, public authority or legal entities we will not disclose your personal data without your express authority to do so. Birchwood will never sell or rent customer data to other organisations.
How long do we keep your data?
We will not retain your data for longer than necessary for the purposes set out in this Policy. Different retention periods apply for different types of data, however the longest we will normally hold any personal data is 7 years if there is a legal or audit requirement. Enquiry data that does not lead to the sale of a product and for which further contact is not relevant, will usually be destroyed after 60 days. Employment applications will usually be held for 180 days
There may be times when there is a legitimate interest to contact you without direct consent. Examples of such occasions could be:
This list is not exhaustive and we do not accept liability if contact does not take place and you subsequently discover an agreement has expired. You can at any time ask us to stop these contacts regardless of there being a legitimate interest.
You have a right at any time to stop us from contacting you for marketing purposes or from sharing your details with partner businesses. If you consent (or have consented) to receive marketing you may opt out at any later date.
You can update your permissions at any time by emailing firstname.lastname@example.org or writing to The Data Controller, Birchwood Group, Lottbridge Drove, Eastbourne East Sussex BN23 6PX
Our Marketing database
All personal data that is utilised for marketing purposes is held securely as outlined elsewhere in this policy. We will seek your consent as follows:
You can change this consent at any time as outlined in the Permissions section of this policy
Legal rights concerning your personal data
Under the terms of subject access, you have the rights to know what personal data we hold about you. You can obtain this information by writing to the Data Controller at Birchwood Group, Lottbridge Drove, Eastbourne East Sussex BN23 6PX. We will then endeavour to provide you with this information as soon as we can, ideally within 7 days although there may be occasions when system access delays this process.
Our website is powered by Automotive Transformation Group Limited (“ATG”), our third party web services provider. ATG is committed to ensuring that data is processed in accordance with applicable data privacy laws, and is kept secure. ATG is certified to the standard of ISO27001 (an international standard for information security). ATG uses Amazon Web Services, Inc. as its cloud platform provider. All data processed by ATG is stored on Amazon’s web servers in the EEA.
If you visit our website
When someone visits our website, ATG collects standard internet log information (your IP address, browser, and type of device) and details of visitor behaviour patterns (where you joined our site from, the path you take through our site and where you leave). These are stored against unique ids (which are strings of numbers). ATG collects this information for the legitimate business purpose of monitoring the number of visitors to the various parts of the site, the general geographic location of visitors and engagement levels, which in turn enables it to make improvements to its websites and services, and provide business intelligence. This information is only processed in a way which does not identify anyone. It is kept indefinitely.
ATG also uses Google Analytics to collect standard internet log information and details of visitor behaviour patterns, which are stored against unique ids (i.e. strings of numbers). We collect this information for the legitimate business purpose of monitoring website traffic and engagement levels, which in turn enables us to make improvements to our website and the way we sell our cars and services. This information is only processed in a way which does not identify anyone. It is kept indefinitely.
If you use our enquiry forms
When you submit information using an online form, ATG processes the data collected and stores it for 31 days for the legitimate business purpose of enabling us to access the information and deal with your request (it is then kept for a further 14 days in ATG's routine back-ups for business continuity purposes).
If you enter your post code, ATG stores the first part of it (e.g. ‘ME14’ or ‘SW1’) and links it to standard internet log information already collected (it is used for the same purposes as that information, as outlined above).
You can find out more about http://www.ico.org.uk/