
JAECOO has been crowned Brand of the Year at the Carwow Car of the Year Awards 2026, recognising its rapid rise, standout design and exceptional value in the UK market. This major award highlights JAECOO’s bold styling, advanced technology and the remarkable impact the brand has made since launching in the UK.
Since arriving in January 2025, JAECOO has:
Carwow’s Mat Watson praised the brand, noting how JAECOO has “taken the market by storm” with premium styling, high equipment levels and competitive pricing compared to European, Japanese and Korean alternatives.
With eye-catching design, high-spec features and outstanding value, it’s no surprise JAECOO has become one of the UK’s fastest-growing automotive brands. We look forward to welcoming you at Birchwood JAECOO Eastbourne.
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Birchwood Group are a group of companies including Azur Auto Limited, Birchwood Auto Limited and Birchwood Motor Group Limited and are authorised and regulated by the Financial Conduct Authority as Appointed Representatives of Birchwood Garages Limited (Ref No 309454) which is authorised and regulated by the Financial Conduct Authority for Insurance Mediation and consumer credit purposes.
You can check this on the FCA Register by visiting the www.fca.org.uk or by contacting the FCA direct on 0800 111 6768.
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