ŠKODA have announced some exciting news! It’s been a good day for ŠKODA as they declare a new partnership with leading UK artist Paloma Faith. They have teamed up with her in the brand’s next installment of its Driven by Something Different campaign.
With unique personality and style Paloma is often recognised for her different style of music. Paloma will be the brand’s first ambassador for the ŠKODA Driver’s Seat Initiative. The programme, which will work with the Prince’s Trust, celebrates individuality by giving young, creative people the chance to shape their own future and make a positive impact on their local community.
The soundtrack that will be supporting the campaign will be ‘Make Your Own Kind of Music’ the 1969 hit song chosen by ŠKODA. Paloma has recorded her own version of the classic song that will feature in the brand’s approaching KAROQ TV ad that will air in March. The message in the song is to promote individuality and inspire and encourage people to unlock their full potential.
Paloma Faith said, “The idea to inspire people to ‘make their own kind of music’ is extremely powerful, and I am excited to be working alongside ŠKODA to bring this to life.
“The Prince’s Trust is a charity that is close to my heart and was an organisation that helped me when I was a teenager. The new initiative that we are launching will provide real opportunities to young people, helping them achieve whatever they dream possible.”
Paloma has an individual self-confidence, an infectious brightness, and a spirit that sets her apart from the rest. ŠKODA feel privileged to be working with Paloma as they launch the Driver's Seat Initiative. What amazing news!