​Introducing JAECOO: The New Standard in Rugged Sophistication

We are thrilled to announce the arrival of JAECOO vehicles to the UK market, offering a blend of advanced technology, superior design, and exceptional value. As a subsidiary of the renowned Chinese automaker Chery, JAECOO brings years of automotive excellence to British roads. JAECOO cars are available to test drive now at Birchwood JAECOO Eastbourne.

​High-Level Specifications

The JAECOO 7 SUV is designed to impress with its dynamic performance and state-of-the-art features. Equipped with a 1.6-liter turbocharged petrol engine, it delivers a swift acceleration from 0 to 62 mph in just 8.5 seconds, paired with a 7-speed automatic dual-clutch transmission. Drivers can choose from three distinct driving modes—Eco, Normal, and Sport—to suit their preferences. The interior boasts luxurious leather seating, wireless phone charging, dual-zone climate control, and a premium sound system with seamless integration for Android Auto and Apple CarPlay.

The JAECOO 7 is available now to test drive now at Birchwood JAECOO Eastbourne.

​Unmatched Warranty

JAECOO stands behind the quality and reliability of its vehicles by offering an industry-leading seven-year or 100,000-mile warranty, whichever comes first. This comprehensive coverage provides peace of mind, ensuring that your investment is well protected for years to come. The JAECOO 7 is available now to test drive now at Birchwood JAECOO Eastbourne.

​Starting Price and Value for Money

Affordability meets rugged luxury with the JAECOO 7, starting at just £29,995. This competitive pricing positions it as a formidable contender against established models like the Toyota RAV4 and Volkswagen Tiguan, delivering exceptional value without compromising on quality or features. The JAECOO 7 is available now to test drive now at Birchwood JAECOO Eastbourne.

​About Chery: A Legacy of Excellence

While JAECOO is new to the UK, its parent company, Chery, has a long-standing history in the automotive industry. Established in 1997, Chery has been producing vehicles for over two decades. In 2024 alone, the company reported a remarkable 38.4% increase in global sales, reaching 2.6 million vehicles. Notably, Chery exported 1.14 million cars, solidifying its position as China's leading automotive exporter. 

Global Presence and Expertise

Chery's expertise extends beyond its own brands. Through a successful joint venture with Jaguar Land Rover, known as Chery Jaguar Land Rover, the company has been manufacturing premium vehicles in China since 2012. This partnership has produced over 500,000 vehicles, including models like the Range Rover Evoque L and Land Rover Discovery Sport. The collaboration underscores Chery's commitment to quality and innovation, with design and manufacturing processes that reflect insights gained from producing luxury vehicles.

A Trusted Choice

Choosing JAECOO means embracing a brand backed by Chery's extensive experience and global success. Although new to the UK, JAECOO vehicles have been well-received in other markets, offering a proven track record of reliability and customer satisfaction. With Chery's involvement in manufacturing Jaguar Land Rover vehicles under license, you can expect a level of design sophistication and build quality that reflects this prestigious association.

Experience the future of driving with JAECOO—a brand that combines innovative design, advanced technology, and exceptional value, all underpinned by the trusted legacy of Chery. JAECOO cars are available to test drive now at Birchwood JAECOO Eastbourne.


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