Awards won by Kia - 2016

The Kia range has scooped a number of awards in 2016. You can purchase and test drive the award-winning cars at the Birchwood Eastbourne and Washington showrooms.

This year has been particularly successful for the Sportage with both the third and fourth-generation models picking up awards. In the AM Awards 2016, the third-generation Sportage was named the Used Car of the Year, while the new version was chosen as the Highest Ranked Small SUV in Initial Quality by JD Power. The all-wheel drive variant has also achieved a five-star rating for its safety credentials in the National Highway Traffic Safety Administration (NHTSA) crash tests.

Winning the Used Car of the Year award is a significant achievement for the Sportage. This commendation recognises the reliability, value for money and strong build of the model. It is a very popular model to buy Approved Used, with Auto Trader reporting that was the fastest-selling SUV in 2015. The luxurious features that are often included as standard, such as panoramic sunroofs, satellite navigation and leather seats, are thought to be winning over buyers in the used car sector.

It’s not just the Kia’s Sportage that has come out on top with a five-star rating from NHTSA. The Optima, Optima Hybrid, Forte, Soul, Sedona and Sorento have all been granted the top five stars. For a car brand that’s geared towards families, this consistency is a real achievement and a major plus point for customers in search of a new car.

While the cars are busy winning awards, Kia has been named in the list of the top 100 Best Global Brands. This year, it has jumped up to 69th place, having grown tremendously with brand value increased by 11 percent. That’s more than 50 percent since 2012 – just four years.

Interbrand’s Global Director of Brand Valuation said, “Kia’s impressive growth in brand value in recent years can be seen as a direct result of consumers’ strengthening attachment to the highly desirable designs and features of Kia’s product line-up”.

To test drive the Sportage or any other cars in the Kia range, call Birchwood in Eastbourne or Washington or send us an enquiry online using the form.