JAECOO Named Carwow’s ‘Brand of the Year 2026’ – Discover the Award-Winning Range at Birchwood JAECOO Eastbourne

JAECOO has been crowned Brand of the Year at the Carwow Car of the Year Awards 2026, recognising its rapid rise, standout design and exceptional value in the UK market. This major award highlights JAECOO’s bold styling, advanced technology and the remarkable impact the brand has made since launching in the UK.

A Remarkable First Year for JAECOO

Since arriving in January 2025, JAECOO has:

• Surpassed 21,000 UK sales
• Seen the JAECOO 7 SHS become the UK’s best-selling plug-in hybrid (August)
• Achieved 4th best-selling car overall (September)
• Delivered the UK’s best-selling Chinese car (October) according to SMMT data

Carwow’s Mat Watson praised the brand, noting how JAECOO has “taken the market by storm” with premium styling, high equipment levels and competitive pricing compared to European, Japanese and Korean alternatives.

With eye-catching design, high-spec features and outstanding value, it’s no surprise JAECOO has become one of the UK’s fastest-growing automotive brands. We look forward to welcoming you at Birchwood JAECOO Eastbourne.

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