The Elephant in the Transit

Breaking The Silence on Mental Health


Mental Health is an issue we can’t afford to ignore but so many people do. It’s actually one of the biggest killers of young men in the UK. There are many people who find it difficult to talk about their problems and choose to try and battle them all alone. As one of the UK’s biggest employers Ford really want to help to change this.

Alongside the mental health campaign Time to Change, Ford have launched an initiative encouraging men to open-up and feel comfortable talking about their problems. Helping to change the conversation around mental health for the better.

According to Tim Lott and psychotherapist Stuart Hannah, The car or Van is one of the best places to have a chat about difficult conversations. Facing in the same direction as someone makes people far more honest and open to discussing their feelings and problems.

Taking into account that over a million journeys are made in Ford Transits every day, this gave Ford the idea that they can provide a space for countless men to talk about mental health, every day.

With Ford having a predominately male work force and over 13,000+ employees in the UK, Ford UK have also signed the Time to Change Employer Pledge. This is an act that shows Their commitment to ensure all of their employees will receive the support and training that they may need, making sure that no-one in the workplace has to face a mental health problem alone.

The ‘Elephant in the Transit’ campaign, which highlights the sometimes awkward or uncomfortable subject of mental health head on, will be promoted by Ford nationwide from TV and in Social Media. Watch the video below where Sue Barker, the director of Time to Change and Andy Barrett, The Chairman and MD of Ford of Britain talk about why they have decided to collaborate together for such an important cause.

Join The Conversation

Together with Time to Change, Ford are committed to helping more men open-up about their mental health. If you have a friend, family member or colleague you are worried about, or would just like to find out more, you can get advice from Time to Change by clicking the link below.

Join The Conversation