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The Concept EV3 represents the brand’s vision for an electric compact SUV that effortlessly blends practicality with the sheer joy of driving. It offers users the technology, practicality and design of Kia’s flagship SUV, the EV9, in a compact and accessible form.
While those qualities might seem incompatible to some, delivering creative, groundbreaking design solutions by fusing seemingly contrasting sources lies at the heart of Kia’s ‘Opposites United’ design philosophy. Inside, the Concept EV3 blends exceptional practicality with transformative cabin ambience and design. As with the vehicles’ exterior, the ‘Joy for Reason’ pillar plays a fundamental influencing role, merging seemingly opposing values to execute a precise product design language, resulting in a cabin that feels joyful to travel in, while providing ample space to support an active lifestyle once occupants reach their destination. And in the case of the Concept EV3, Kia’s designers have drawn a high degree of inspiration from the ‘Joy for Reason’ pillar of the design philosophy.
Its cabin also provides an environment that promotes emotional wellbeing. Enhanced by soft mood lighting, the compelling, ultra-clean shape and surface of the dashboard, crafted through exquisitely refined character lines, creates an expansive visual sense to offer up the possibility of boundless opportunities on every journey.
We expect to see the first demonstration units arrive later this year in December. Keep an eye out on Birchwood Group's social media channels to find out more.
